When we acquire a program from a distributor, we are actually buying "broadcast rights" for a specified period of time, usually three-to-four years.
When we are repeating a program, we try to schedule them in different time slots to reach different audiences. We also monitor viewership, which helps us decide how often and where we will place repeats. This allows us to spread the cost of the broadcast rights over a long period of time, ensuring all interested viewers get a chance to see the program and that we get the most value for our investment.